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Bruno Magli

Shopify Plus Case Study: BRUNO MAGLI

Shopify Makes Bruno Magli Acquisition an Easy Fit​

If the shoe fits, why change it? When Vida Shoes acquired Bruno Magli, an iconic Italian luxury brand that prides itself on its dedication to quality and craftsmanship, Vida Shoes had already selected Shopify as the “perfect fit” in 2021, when it relaunched Stride Rite and Andre Assous on the robust commerce platform.

Although Bruno Magli was on Shopify, its technical ecosystem needed to be reconfigured to integrate with Vida Shoes’ backend operations, including order management systems, returns processing, growth marketing apps, and more. Vida Shoes engaged with CQL to:

  • review the Bruno Magli website code and integrations,
  • update and remove existing apps,
  • update key operational configurations (tax, payment gateways, and order management) 
  • train the Bruno Magli team on the configuration changes
  • re-launch the brand with key Vida Shoes operations
  • manage ongoing support and optimization 

Within a few weeks, Vida Shoes was able to relaunch their new brand acquisition with the system configurations and operations used by Vida Shoes International, leveraging the same integrations used for Vida Shoes’ other Shopify-based brands. With Shopify, Vida Shoes can comfortably slip into any new acquisition without missing a step.

Bruno Magli

Technology

Shopify
Attentive
Avalara
Gorgias
Klaviyo
Returnly
Salesforce Service Cloud
Searchspring
Yotpo

Bruno Magli Shoe Collection
Bruno Magli

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