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Experience Design & Strategy

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Get the User from Zero to One as Delightfully as Possible

Human-Centered Design

From enterprise ecommerce to custom business software to IOT connected devices, everything we do revolves around the end user. By understanding the user, their goals and pain points we can craft solutions that meet and exceed their expectations.


Path-to-Purchase

Shopping cart and checkout experiences are all in a day’s work. We know what works; clear calls-to-actions, digital marketing strategy, look books, product configurators, you name it. Having a rock-solid foundation allows us to look at unique ways to make ecommerce experiences really stand out. Our enterprise ecommerce team has recently evolved the checkout experience with the implementation of Apple Pay. Now that’s a game-changing experience.


Business Software Design

We identify pain points in current systems and look at ways to model a new experience based on what hasn’t worked along with stakeholder interviews, observation, and testing. Occasionally it is requested to start from absolute zero then tailor an ideal solution from the ground up, that's just fun.

With software solutions, we understand it will likely become a major part of someone’s everyday workflow and needs to be built for efficiency and performance.


Web Experience

Web design is evolving and we are evolving with it. It’s now all about the website experience. Modern web technologies have opened the door to making websites more dynamic and mobile-friendly than the traditional static website. We are able to design the way we want a user to “flow” and experience content like never before.

While pushing the boundaries of web design we don’t forget about the basics like designing for good SEO, content hierarchy, and analytics tracking.


Mobile Experience

Did someone say mobile app? What about responsive or adaptive design? Both are mobile experiences and we love designing both. We design mobile apps for iOS and Android as well as responsive and adaptive websites using cutting edge technologies to help you solve business problems, sell products, and engage users in new ways.


An Extension of Your Brand

We pay special attention to the details of your brand and look at ways for our solutions to become a true extension of your brand. Digital experiences, especially at the enterprise ecommerce level, really are a cornerstone for your brand. It is the quickest way users access information about you and find your products and services. We adhere to existing brand standards or in many cases help establish new brand elements to really make your brand shine in the digital landscape. This could include web style guides, refining brand voice, designing custom icon sets, photography, or even designing custom fonts.

Every brand has the potential to offer something unique to the world and we try to deliver that from every angle possible.

Do you want to improve your current user experience or design something completely new from scratch?

Let's Do This

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AOP

Experience Design Delivers 97% Increase in E-Store Conversions

View Case Study

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View Case Study

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See More

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3344 Grand Ridge Drive NE
Grand Rapids, MI 49525
616 365 1000
Ann Arbor:
8186 Jackson Rd
Ann Arbor, MI 48103
616 365 1000