CQL logo

Digital Business Strategy

Menu

Take a Confident Leap Knowing a Roadmap has Captured Your Vision

Digital Business Strategy

Have an idea for the next great software application? Trying to create a roadmap for your company’s digital experience? Our strategy team can help.

Over the last 22 years we have helped launch digital businesses and e-initiatives for start-ups and Fortune 500 companies alike.


Creating a Digital Roadmap

Contrary to conventional thinking, there is a way to envisioning big ideas and break-through thinking and still create the concrete steps and daily tactics to achieve the vision.

Our proven process engages your team and leadership to navigate the process and create the plans. It is a rapid development process that ensures ideas are uncovered, teams are aligned and business moves forward following a common roadmap.

Discovery and Understanding

Sometimes we are too close to our own market or operations to see changes and emerging needs. By looking at statistics, interviewing customers, leaders and internal team(s), we can create a new view of your opportunity (or validate the old one).

Development of a Pre-Read

With these stakeholder interviews and review of your current state, we develop detailed documents for your team on the current state and pain points.

Facilitation of Co-Design Sessions

The CQL process helps discover new ways and hidden opportunities. We ensure alignment of the team on the vision and help development of a 1, 3, and 5-year roadmap.

Documentation and Sharing

Most strategic planning does not get tactical enough. The goal of the road-mapping process is to create a guide for your project that includes a work plan, a budget and a schedule for the next 18 months making the strategy doable.

Depending on the project, this can lead to storyboarding the experience, prototyping the product or creating clickable mock-ups to share the vision, or development or proof of concepts to help engage venture funding.

Make it Measureable

New ideas can be measurable. Together, we create quantitative and qualitative measures and plans for the work and catalytic mechanisms that give your initiative the best chance for success.

From local start-ups to world-changing platforms – our team can help.

Let's Do This

Related Case Studies

West Elm

Experience Team Helps Digital Launch of West Elm’s B2B Venture

View Case Study

HarvestBox

From A Dream and a Sketch to a New Digital Venture

View Case Study

Moja

Africa's Ecommerce Ecosystem Rethought from the Ground up

View Case Study

West Elm

Experience Team Helps Digital Launch of West Elm’s B2B Venture

View Case Study

HarvestBox

From A Dream and a Sketch to a New Digital Venture

View Case Study

Moja

Africa's Ecommerce Ecosystem Rethought from the Ground up

View Case Study

Continue Exploring

Our Work

Services

Approach

Our Work Services Commerce Cloud Approach Culture Blog Careers Contact

Grand Rapids:
3344 Grand Ridge Drive NE
Grand Rapids, MI 49525
616 365 1000
Ann Arbor:
8186 Jackson Rd
Ann Arbor, MI 48103
616 365 1000