For the last few months, CQL’s Salesforce Commerce Cloud team has been working alongside Wolverine’s team to enable ‘swipe-to-pay’ on 15 North American websites, launching this month.
Why is Apple Pay so important this shopping season?
With last season’s 45% increase in mobile traffic and 82% increase in mobile shopping conversions, the team is confident that iPhone and iPad users will find this simplicity a compelling experience.
The payment processing took some creative development in order to accomplish, it took our CQL Salesforce Commerce Cloud development team working closely with Cybersource and Apple technicians to figure out a solution that works for Wolverine’s robust implementation.
‘I appreciate the creativity and competency CQL brings to the table, and the competitive advantage it gives WWW’ said Jason Pawoski (Sr. Director DTC Technology at Wolverine Worldwide) on another successful CyberMonday.
‘Apple Pay is the natural progression towards a simplified checkout,’ says Ryan Petrick, Design Director for CQL. ‘By adding the option for Apple Pay, users no longer have to fill out forms or scramble in their wallet to get a credit card.’
‘We know that Apple Pay is not for everyone because it does not currently work in Chrome, Firefox and IE,’ Petrick goes on to say. ‘But the analytics tell us this investment in iOS mobile strategy is still a smart investment.’
Congratulations to the Wolverine and CQL teams for pushing the envelope and ensuring ‘Happy Holidays’ for those who want to do their shopping in their bunny slippers.
For more insight regarding the impact of mobile wallets like Apple Pay and mobile conversions, read last month’s blog, or heaven forbid, call one of our experts!