Alpha Omega Publications (AOP), the market leader in homeschooling curriculum, raised conversion rates by over 90% with the launch of their new online store – all by paying attention to consumer patterns.
With North America’s growth in alternative learning, AOP (www.aop.com) was seeing the rise of a new customer segment. This emerging group was different from their loyal base as they didn’t already know AOP had led the evolution of homeschool education from traditional, print, self-directed learning and online academies.
Instead, this new group was navigating a growing list of choices for their children’s education.
To capitalize on this emerging market, we worked with AOP to analyze the purchasing process of these customers and build a path-to-purchase that was both intuitive and helpful. The results? Well, they speak for themselves.
90% increase in conversion rates after launch
Flagship product experienced triple digit growth post-launch
CQL delivered the ecommerce solution in just 18 weeks
With only 18 weeks until the back-to-school season, our team began design on two fronts. CQL Design and Strategy worked to hone the pathways-to-purchase, and our Ecommerce Development team developed a new CMS platform, connections to Dynamics GP, and Azure cloud deployment.
In digital marketing, this truth is found in analytics. The magic happened when we found that the patterns in the analytics defined a very clear user journey.
The results speak for themselves.
Today, AOP’s flagship product is experiencing triple digit growth. Ecommerce conversion rates across all platforms (desktop, mobile, and tablet) are up double digits with the overall site conversion up 50%. With new campaigns everyday, these numbers increase thanks to the store’s landing pages, built into the site by intentional design.
Business is more data-driven now than at any other time in history. We also have science to support and guide our ideas and actions. That means we have the opportunity and responsibility to bring data into our business decision-making – and that includes the front-end of our business.