You may already explore Pinterest for personal use (maybe for finding recipes, travel tips, fitness inspiration, or style ideas), but making the transition from Pinterest pinner to Pinterest marketer can be a challenge.
There’s a lot going on behind the scenes of a Pinterest business page that you might not be aware of, but these tips should help you get started.
Why should you use Pinterest for marketing anyway? Well, with over 100 million monthly active users, Pinterest may be one of the best social platforms for showing off your products and services. In fact, one study showed that orders through Pinterest increased 79% in just one year, with an average of $60 per order. If you’re hoping to use social media to increase sales, you may want to consider adding Pinterest to your social marketing repertoire.
To help demystify the process and get you started, here are five tips all Pinterest marketers should follow:
One way to start driving traffic from Pinterest to your site is by making it super easy for customers to pin your images. What’s easier than one quick click? Probably nothing, but that’s all your customers will need to do to pin your images if you follow these simple instructions from Pinterest. After that, a “Pin It” button will hover above your images and your customers can share the them and the blog post on their own boards, thus driving additional traffic to your site.
Your Pinterest pins can be so much more than just an image and a link. With rich pins, Pinterest lets you add specific details to pins so they become even more valuable to you and your followers. Choose from six rich pin types—article, product, recipe, movie, app, and place—and add the relevant information like address, phone number, price, availability, etc., depending on the pin. For example, app pins even include a price and install button so pinners can download the app right from Pinterest.
Sure, you only have 200 characters to describe your business, but that doesn’t mean you can’t make them count. That’s not a lot of space but it’s enough to make a good first impression to potential followers. It may seem like a small piece of the Pinterest puzzle, but don’t overlook your description. Make the most of it and include relevant keywords to make your page more SEO-friendly.
Speaking of SEO, don’t forget about it just because you aren’t actually on your website. Off-page SEO is very important and social media is a big part of that mix. Always include relevant and important keywords in your descriptions, image names, and alt text. Choose your board names wisely and strategically. Incorporate hashtags to make your pins more searchable. Essentially, make sure you’re creating pins and boards that are easy to find and direct traffic back to your site in order to get the most out of Pinterest.
As a general rule of thumb, we recommend always taking advantage of data if it’s available to you; it can only help you improve. Using your analytics from Pinterest is just as important as it is with any other endeavor. Analyze the data Pinterest analytics provides to understand which pins are your highest performing and highest converting, learn how users interact with your pins, and how people use the Pin It button from your site.
What other Pinterest marketing tips do you have? Share them in the comments below.
Photo via mkhmarketing