Imagine this: You’ve just invested tons of your time and money into redesigning your website, finally bringing it into this century. It’s beautiful, user friendly, and mobile optimized. You’re ready for your business to take off.
But it doesn’t.
Why not? What’s happening?
Well, just because your site looks amazing, doesn’t mean it’s working hard. User experience is key (seriously, priority number one), but you also have to think about optimizing for search engines so users can find your site in the first place.
Sure, that sounds great in theory. But where do you start?
If you haven’t already, you need to think about which keywords are most relevant to your business and the users who are looking for your products or services.
Think about the goal and purpose of each page, then use appropriate keywords on your site to improve your SEO. Don’t overstuff your site with keywords (Google will penalize you for being a sneaky webmaster and then you will be sad), but do include them naturally in the following places to earn quick SEO wins. You can also find them in our Slideshare below.
The page title is the first part of your site someone will see. Along with the meta description, the title is what shows up in a Google search and pulls in visitors. Including relevant keywords in your pages titles is important both to make sure your page shows up in a search, and also to entice the reader.
When crafting page titles:
Like page titles, meta descriptions create a users first impression of your site, before they even get there. While they don’t necessarily boost your search rank, these description are what will persuade a potential site visitor to choose your website over others.
Keep in mind:
Include keywords in your URLs, but don’t keyword stuff. Your priorities should always be first optimizing for the user, than the search engine. Neither will appreciate keyword stuffing in your URL (or anywhere) but it is helpful to include keywords here if you can.
Don’t forget about including alt text for images you use (and don’t forget to use images). It may seem small, but even small wins contribute to your overall optimization efforts.
Creating effective headers is helpful both to readers and search engine crawlers because both will be able to recognize what the page is about and if it’s relevant to what they’re looking for. H1 headers are ranked more heavily and should include a brief description of the page.
Sure, it should go without saying that optimizing your content for both user experience and SEO is probably a good idea. But I'll say it anyway, just in case. It's probably a good idea to optimize for those purposes.
What does that mean? Include keywords naturally throughout the content of your page. The most important thing is to make sure that visitors to your site are able to find what they need and that they enjoy the content. So, don't keyword stuff, but make sure what you produce is both relevant and searchable.