Client: Merrell and Cushe
One of CQL’s most recent projects is to help the Merrell and Cushe brands launch global web sites via a custom-designed content management system that allows designers and merchandisers to implement e-commerce, blogs, social media, promotions, events, and chat.
The integration with Omniture provides detailed behavioral web tracking and the Business Intelligence system helps marketers hone and target their efforts.
Today and throughout this nine year partnership, Wolverine’s global e-commerce sales have delivered more than one million units through our technology platforms.