Content Management
Mika Meyers Beckett & Jones, a forward-thinking
law firm based in Michigan, wants clients to visit its
web site for perspectives on various evolving legal
issues.
Furthermore (as attorneys like to say), while the content
is not legal counsel nor opinion, it must accurately
convey technical, and often arcane, legal details. The
firm felt that only senior practice leaders could accurately
craft this detail-rich content.
CQL worked with each of the practice leaders to establish
the requirements and design of a system that would enable
each of them to quickly access only their content, cut
and paste content from a variety of sources, preview,
and then publish the new content on the firm's web site.
The investment CQL made in understanding the specific
needs of individual partners and practice areas paid
off in a web-based administration system that required
minimal user training, and gained rapid acceptance and
use from practice leaders and clients alike.
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