Scaleable commerce solutions
Wolverine
Worldwide markets footwear brands such as Hush Puppies,
Merrell, Caterpillar, and Harley-Davidson through a
variety of distribution channels and to consumers.
The company established a strategic relationship with
CQL to develop a consistent worldwide database structure
for all WWW footwear brands. This would allow each brand
to build its uniqueness, but do so with defined product
management, sourcing, and merchandising tools.
B-to-B - Trade introductions of new styles are no longer
dependent on annual shows, sales calls, or entire new
catalogs. CQL works with brand managers and interactive
design teams like Fuel Interactive to enable rich-media
email and print-on-demand catalog updates to put introductions
in front of retailers immediately.
B-to-C - Sustaining its consumer brand franchises also
provides opportunities for WWW brands to directly interact
with consumers. Since WWW has focused its investment
on one database structure, CQL is able to deliver tools
that provide superior depth and more meaningful output
for both consumers and brand managers.
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